In news that has surely rocked you to your very core, it appears the multi-trillion dollar company that sells you a new phone every year is planning to sell you a new phone this year. I know. Take a moment to recover from the shock. According to a report from Bloomberg, Apple is preparing to unleash the “iPhone 17e” in 2026, along with new iPads and Macs [1].

That’s right. The phone you’re holding, the one you trampled three grandmothers to get just a few months ago, is now a pathetic relic. A worthless slab of glass and metal. The “e” in 17e presumably stands for “essential,” because it is absolutely essential that you discard your current device and purchase this new one, lest you be cast out from civilized society.

The Sacred Annual Purge

This yearly ritual is a cornerstone of our modern culture. Each year, Apple, a leading global smartphone vendor [3] known for its devoted followers [4], blesses us with a new device. This marvel of engineering will feature a “slightly faster chip” (to open your social media apps 0.1 seconds faster) and a “marginally improved camera” (to better document your meaningless existence). These incredible, life-altering enhancements are then promoted with messianic marketing fervor, creating a deep, spiritual need for the new model [5, 6].

But this time, it’s different. The iPhone 17e is rumored to be “even more efficient” and will feature even more artificial intelligence [1]. What does that mean? Nobody knows, but it’s probably something amazing. CEO Tim Cook has been whispering sweet nothings about AI [1], no doubt planning a future where your phone doesn’t just serve you, but becomes an extension of your very consciousness, anticipating your needs before you do [7, 8]. A future where your iPhone gently whispers, “You look tired. Perhaps you should buy the new iPad.”

Welcome to the Glorious Walled Garden

And speaking of new iPads, they’re coming too! Along with new Macs [1]. This isn’t just about selling you a phone; it’s about trapping you in Apple’s glorious “ecosystem.” A beautiful, seamless, and inescapable digital prison where all your devices work together perfectly, as long as they are all from Apple [9]. It’s not a product line; it’s a lifestyle. A very expensive lifestyle.

So, get ready. Start saving your pennies, or perhaps consider selling a kidney. The iPhone 17e is coming to save you from the utter humiliation of owning last year’s technology. The future is almost here, and it looks suspiciously like the recent past, but with a new letter at the end.


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Sources (The Evidence of Our Impending Doom)

I didn’t make this up. These are the facts, tragic as they may be.


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